Proposal Forge
One paragraph in. A three-tier proposal out.
Describe the engagement in plain language. Proposal Forge builds a complete client-ready proposal with three priced tiers — Basic, Standard, Premium — so the client stops deciding whether to hire you and starts deciding how much.
DENTAL PRACTICE WEBSITE REDESIGN
PRICING TIERS
Engagement Description
Generated Proposal · 3 Tiers
The Deal That Went Cold
The client was ready to say yes. Then the proposal took four days.
Every hour between "send me a proposal" and the document landing in their inbox, the deal cools. And most proposal time isn't spent on strategy — it's spent rebuilding the same structure from scratch, again. You already know what you want to offer. The document is what's slowing you down.
They asked for a proposal on Friday's call. I sent it Wednesday. By then they'd taken two other meetings — and one of those firms sent theirs Friday night.
Cost: the deal, to whoever moved first
I sent one price. They said it was over budget, and the conversation just ended. There was nothing smaller for them to say yes to.
Cost: a client who wanted to hire me
I quoted what felt safe. They signed instantly — which told me they'd have paid more. I never gave them the option.
Cost: the money left on the table
The Difference
Stop asking yes-or-no. Start asking which one.
Before
One number the client can only accept or reject
"Too expensive" ends the conversation
No signal of what the client would pay more for
Days rebuilding the same document structure
Sent after the client's excitement has faded
After
Three tiers — a way to say yes at every budget
"Too expensive" becomes "we'll take Basic"
Premium reveals what they want when budget allows
Structure is generated — you supply the strategy
Out the door while the client is still warm
What you get
Project Overview
Context, the client's need, and why this engagement matters — written to show you understand their situation, not a generic intro.
Client ContextScope of Work
What's specifically included, in bullet points, with a short "what's not included" note to set clear boundaries.
Clear BoundariesThree Pricing Tiers
Basic, Standard, and Premium — each with its own scope, deliverables, and a realistic price range for the work described.
Basic · Standard · PremiumTimeline
A phased, realistic schedule broken into estimated durations — Discovery, Design, and beyond.
Phased ScheduleNext Steps
Three to five concrete action items that move the engagement forward — kickoff call, signature, deposit.
Action ItemsOne Paragraph In
Describe the client, the project, and what you're proposing — Proposal Forge drafts the entire five-section proposal from that single description.
Single InputPART OF THE BUSINESS DOCS SUITE
Proposal Forge is where the deal starts closing.
Proposal Forge stands on its own — one paragraph in, a three-tier proposal out. It also pairs naturally with the rest of the Business Docs Suite: start from a brief you already wrote, or move straight into the contract once a tier is chosen.
SOW Bot
Client accepts a tier? Copy the same engagement description into SOW Bot to draft the contract.
Brief Drop
Turn a creative brief into the engagement description that seeds your proposal.
How It Works
From sales call to sent proposal in four steps.
Describe The Engagement
One plain-language paragraph: the client, the project, what you're proposing to do.
Generate The Proposal
Five sections appear, including all three pricing tiers.
Review The Numbers
Proposal Forge suggests realistic price ranges — adjust them to your own rates.
Send It Today
A complete client-facing proposal, out the door while the client is still warm.
Why Three Tiers Win
Every tier has a job. None of them is decoration.
A single price gives the client one decision: yes or no. Three tiers change the question to "which one?"
Basic
The minimum viable engagement — a smaller commitment the client can say yes to today.
Standard
The recommended option, scoped to the client's actual problem, sitting between the other two.
Premium
The full-service option at the highest price — it sets the ceiling, and sometimes gets chosen outright.
Built For Anyone Who Sells Work
If you've ever lost a deal to a slow proposal, it's for you.
Freelancers
A proposal in the client's inbox the same afternoon as the call — while they're still excited.
Agencies
Three-tier structure is the standard RFP response format. Generate it instead of rebuilding it.
Consultants
Value-tiered proposals that let clients self-select the right engagement size — no awkward negotiation.
Studio Owners
Every inbound lead gets a professional, priced proposal — even when you're heads-down on delivery.
Proposal Forge
- Project Overview
- Scope of Work
- Three Pricing Tiers
- Timeline
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Somewhere right now, your prospect is reading someone else's proposal.
The firm that sends first, with a way to say yes at every budget, usually wins. Describe the engagement in one paragraph and have a three-tier proposal in their inbox before the coffee from your sales call gets cold.
Start your free trial →Common questions
Can I set my own prices?
Yes. Include your pricing in the project brief and Proposal Forge writes the scope and deliverables around them. It doesn't generate pricing — it frames what you already have.
Does it work for retainers?
Yes. Mention the retainer structure in your brief and the scope section and pricing table will reflect a monthly retainer format instead of project-based pricing.
What about unusual project types?
Proposal Forge handles most creative and professional service categories and adapts when you describe something niche. The more context you give, the better.